Beef flavored · Toxin free

MAKE A WISH.
THEN START
CHEWING!

A durable, flavored nylon chew built for dogs who just can't get enough. Paw-friendly to grip, long-lasting by design, and better for their teeth than the couch leg.

Shop the WishboneFind a store near you
3
chews in the line
50 lb
dogs handled easily
0
toxins, ever
YUP! Wishbone beef flavored nylon chew in packaging
Can't get enough of YUP!
Toxin FreeLong LastingSupports Dental HealthSized by Breed
The Lineup

Three chews. One very happy dog.

Every YUP! toy is built for enthusiastic chewers and sized so the fit is right the first time.

Best sellerWishbone

Wishbone

Beef flavored · Medium · Dogs up to 50 lbs

Its paw-friendly shape makes it easy to grip from either end, while its long-lasting design keeps enthusiastic chewers happily occupied.

$15.95
ToughestBig Ring

Big Ring

Textured rubber · Large · Power chewers

A thick, ridged ring with plenty of grip for tug, toss and long solo chewing sessions. Bouncy enough to stay interesting.

$15.95
For teethDental Bone

Dental Bone

Nubbed & bristled · Medium · Daily use

Bristles down the shaft and nubs on both ends work along the gumline while your dog chews. Supports dental health every day.

$15.25
Why YUP!

Made for the dog who has destroyed everything else

01

Toxin free

Nylon and rubber formulations with no BPA, no phthalates, no lead. Safe for daily chewing and safe in the house.

02

Long lasting

Engineered density that stands up to a determined jaw. One chew replaces a shelf of shredded plush toys.

03

Supports dental health

Textured surfaces scrape plaque along the gumline as your dog chews, which keeps teeth cleaner between vet visits.

Illustration of the three YUP! dogs — a Rottweiler, a Shih Tzu and a bulldog
Our Story

It started with a Rottweiler, a Shih Tzu, and a bulldog.

Three dogs, three very different sets of jaws, and a house full of chew toys that lasted about a weekend. We wanted something tough enough for the big one, gentle enough for the little one, and safe enough that we never had to think twice.

So we made it. YUP! chews are nylon, flavored, toxin free, and sized by weight so the fit is right the first time. The three faces on every package are the reason the line exists.

Meet the chews
Reviews

Can't get enough of YUP!

★★★★★
We have a powerful chewer who destroys almost every toy we buy. His YUP! Wishbone has lasted longer than anything else we’ve tried.
YUP! customer · Wishbone
★★★★★
I came for the flavor. I stayed because I can’t destroy it in ten minutes.
Moose · Toy Demolition Expert
★★★★★
Our dog chews constantly, and the YUP! Dental Bone keeps him happily occupied while its textured design helps support his dental health. That’s a win for both of us!
YUP! customer · Dental Bone
View all reviews
Where to Buy

Nationwide retail distribution coming soon!

We're working on getting YUP! onto shelves across the country. Until then every chew ships direct from us.

Order online nationwide

Stocking YUP! in your shop?

Toxin-free chews for dogs who just can't get enough. Wholesale pricing and reorder support for independent retailers.

Request a wholesale kit

Questions, answered

How do I pick the right size?

Go by weight. The Medium Wishbone is rated for dogs up to 50 lbs; heavier dogs and power chewers should size up. If your dog is between sizes, choose the larger one.

Is nylon safe for my dog to chew?

Yes. YUP! chews are made from toxin-free nylon designed to shave off in microscopic flakes rather than break into pieces. Supervise chewing and replace any toy once it is worn down past the raised markings.

How long does a chew last?

It depends entirely on the dog. Most owners of medium, enthusiastic chewers report several months of regular use. Retire and replace when the surface becomes sharp or the toy shrinks noticeably.

What is your return policy?

If your dog does not take to a chew within 30 days, send it back for a full refund. Used toys are fine. We would rather find the right chew than keep your money.

Do you ship outside the US?

We ship across the US and Canada. For other regions, contact us and we will point you to a stockist near you.